Income

An affluent community

$30.000
$30.000-$70.000
$71.000-$120.000
$120.000 or more

22.06%
44.12%
14.71%
19.12%

* Asian Purchasing Power
* Asian Home Ownership
* Nation Home Owernship

$296.4 billion
53.4%
66.2%

Vietnamese American

The third largest
Asian American
population

Chinese
Filipino
Vietnamese
Korean

2.314.537
1.850.314
1.521.354
1.076.872

Age

Young
Vietnamese
Readership

Under-30
30-40
41-50
Over 50

22.06%
44..12%
14.71%
19.12%

Sex

A Broad
Audience

Female
Male

55.8%
41.1%

Occupation

Affluent

Managerial & Professional
Retired
Student

54.5%
 
4%
10.29%

Education

Highly
Educated

College Level
Advanced Degree

72.3%
10.29%

Household

Married
1-2 Kids
3 or more Kids

64.71%
30.88%
19.12%