Arts & Culture
Beauty & Fashion
Entertainment
Feature
Food
Health & Science
Identity
Lifestyle
Nonprofit
Relationships
Travel & Leisure

Income
An affluent community
$30.000
$30.000-$70.000
$71.000-$120.000
$120.000 or more
22.06%
44.12%
14.71%
19.12%
* Asian Purchasing Power
* Asian Home Ownership
* Nation Home Owernship
$296.4 billion
53.4%
66.2%
Vietnamese American
The third largest
Asian American
population
Chinese
Filipino
Vietnamese
Korean
2.314.537
1.850.314
1.521.354
1.076.872
Age
Average Age 36 Young
Vietnamese
Readership
Under-30
30-40
41-50
Over 50
22.06%
44..12%
14.71%
19.12%
Sex
A Broad
Audience
Female
Male
55.8%
41.1%
Occupation
Affluent
Managerial & Professional
Retired
Student
54.5%
4%
10.29%
Education
Highly
Educated
College Level
Advanced Degree
72.3%
10.29%
Household
Married
1-2 Kids
3 or more Kids
64.71%
30.88%
19.12%
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